Popeyes Visual Identity Refresh

How to expand globally an authentic brand born in New Orleans ? The quick-service brand decided to use the momentum from the new sandwich to launch a brand refresh that both streamlines and rejuvenates Popeyes’ visual identity while paying respect to its Louisiana roots. We brought agency Jones Knowles Ritchie (JKR) in to help with the new look, and they went to work straight away with a strategy of food first, drawing colors from Popeyes’ existing color palette, striking a balance between bold, new graphics and human touch and warmth. The new visual identity is now truly global and is the foundation to introduce Popeyes in successful new country entries like China in 2020 and UK in 2021.