Coca-Cola Polar Bear x Rio 2016 Olympics

The Coca-Cola Bear is back in a way people have never seen him before: in real life. In its first campaign to the 2016 Olympic Games, Coca-Cola showed that anyone can carry the Torch, by bringing from the North Pole to Rio de Janeiro its most iconic character: the Polar Bear. The idea successfully mobilized thousands of Brazilians to participate in a promotion with a chance to become a Torch Bearer during the Rio Olympics.