Hulu Has Live Sports

Hulu+Live TV 2023 challenge was to make football lovers know they can watch the NFL, and all other live sports on Hulu. So we partnered with the Eagles quarterback, Jalen Hurts in a culturally relevant way. Jalen is shocked to learn his real name isn’t “Hurts,” it’s actually “HUlu Has Live SpoRTS.” Before you know it, his teammates, fans, and even reports share the news about “Jalen Hulu Has Live Sports.” The campaign successfully grew awareness of live sports on Hulu, familiarity and sign ups in record levels. It also won a Gold Entertainment Clios in 2024.