That’s Gold

For the 2016 Rio Olympic Games, Coca-Cola’s challenge was to stand out from the sports clutter in a more relatable way with fans. The global core creative idea “That’s Gold “ was centered around the insight that gold moments are made of special feelings – joyful, refreshing, sharable – all of those moments that make you feel gold, just like the feeling of drinking an ice-cold Coca-Cola. #ThatsGold', rolled out around the world featuring a new angle to athletes and fans. The campaign was used by all markets and drove brand and product perceptions in a positive way.