Coca-Cola Message in a Bottle

Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises. Inspired by them, we created Message in a Bottle –a groundbreaking limited-edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle. A promotion in Italy gave away the special sound caps with a purchase of a Coca-Cola Multi-Pack and drove a +48% sales increase in the participating store.