That Look from Popeyes

In January 2020, Beyonce released a fashion collection with Adidas. It sold out instantly. But not before fans noticed that the items looked nearly identical to the employee uniforms at Popeyes, which is widely known as her favorite fried chicken restaurant. That’s when Popeyes jumped in and gave fans who missed out on Beyonce’s collection a chance to purchase the clothes that inspired it: our actual employee uniforms. The idea generated more than 1Bn earned media impressions, won a Gold Cannes Lions in Direct and Tiny but Mighty Award from AdAge in 2021.