Coca-Cola x FWC Trophy Tour 2014

Coca-Cola believes that together we could make the 2014 FIFA World Cup in Brazil the World’s Cup. Until then, the FIFA World Cup trophy can only be touched by world champions and Heads of State. FIFA and Coca-Cola made the dream of the Brazilian National Blind Football team a reality as they were allowed to touch the cup in a touching moment. The film created anticipation for the World Trophy Tour sponsored by Coca-Cola and brought the brand point of view to life in a breakthrough manner.