Megan Thee Stallion x Popeyes

2021: the year of fast food and celebrity partnerships. How Popeyes Louisiana Kitchen could come up with a truly unique collaboration? Like Popeyes, Meg is hot. So we partnered in a global activation that elevated the iconic Popeyes Chicken Sandwich with a custom-made Hottie Sauce. The collaboration film shows Meg’s journey from her hometown Houston to New Orleans, Popeyes hometown. Activated in more than 20 global markets, the partnership drove short-term sales and created more than +1Bn earned media impressions.